Free Guide: No FMCG company should ever have a reputation crisis - 5 mistakes to avoid.
Protect the reputation of your business and brands & keep more customers.
The old PR approach to crisis management doesn't work in this age of social media. Consumers are looking for authenticity and transparency. Cold, defensive PR statements given to the media or stuck on your website won't cut it.
Heard this before?
Consumers are being unreasonable
Social media is unmanageable
The media just hypes everything
Everyone on the management team has a different opinion. We need to respond now.
If you're looking to quickly and confidently engage consumers, protect your business and brands and keep more customers, you need to avoid these 5 mistakes.